Always buy the best quality you can afford, it’s less expensive in the long run than buying lesser quality.
I don’t thing anyone is buying a Patek Philippe watch because they think in the long run it’s cheaper than a Tag Hauer (or Rolex) watch.
Even if my Mondaine breaks today, I’m still better off than if I had purchased a Rolex (which I couldn’t have afforded at the time).
Back to the topic at hand, I expect that the typical reader of these magazines doesn’t have your watch budget. The existence of these ads leaves me to come to one of the following conclusions:
- The advertisers are wasting their money on these ads.
- The financial state is not as bad is I perceive it.
- People are spending more than reasonable amount for watches.
- I’m wrong about what is reasonable.