I wonder, is it possible that by doing such things they are actually involving themselves in a kiddush Hashem? Just think about it this way: It could have a positive effect on those people involved in the more modern world or those who are, r”l , a little farther from their yiddishkeit then we would like. These people see frum Jews dressed in their attire and think to themselves – “hmmm, they are actually normal… there’s a way to balance observance with the world we live in…” (though, there’s certainly what to argue regarding if this is truly a balance to achieve or not).
