Excellence: everything in moderation is what I’d say about coffee. And it doesn’t cause brain damage.
I just remembered that the ad I mentioned also had a center portion stating “This is drugs.” with a photo of cocaine or some powder.
In hindsight, I guess it’s considered good marketing if I still remember it. The goal was perhaps that as well, to have “flash-backs” of the message when students were confronted with temptation years later.