I don’t think too many people take (have?) the time to really enjoy a good cup of coffee no matter how it’s brewed.
Coffee gets gulped down like medicine to alleviate drowsiness, remain alert at work or to warm up on a wintry day. It doesn’t often get shared with friends at the end of a day or on weekends like, say, a glass of beer.
Considering how much some people pay per serving at the local barista, it’s somewhat surprising and perhaps a little unfortunate.