Outraged? What did they do wrong? Disappointed, I could understand. “
“Outraged” (kinda tongue in cheek), because the Orthodox Jewish community where I live, has reelied on TJ products and fully supports them. It’s a potch in panim to arbitrarily make such a decision.
It’s kind of how I felt when Duncan Hines went milchig for a while. I sent them e-mails and made calls to complain on the basis of the fact that I would never buy their products again if they were produced on DE, because it would be of no value to me, as I only baked with their mixes for fleishig meals, on the occasions that I needed to use a mix rather than bake totally from scratch. I further pointed out that not only would they be losing money from all the kosher-keeping Jews who felt as I do, but also from the general public, Jew and non-Jew alike, who are lactose intolerant or allergic. Money talks apparently, and DH wisely went back to OU Pareve after a short while and a loss of lots of gelt.