I love Israeli shells – at least the ones they sell at Modasty. The material is much more comfortable than the material the ones in the US are made of.
They also have much nicer colors (I love their colors! I have gotten a lot of compliments on my Israeli shells). They sell pastel-colored shells year-round, unlike the US where you can only find them in the summer (like, hello, my complexion doesn’t change according to the seasons!)
Also, in the US, I couldn’t find pastel-colored shells that were long-sleeved. They were all half-sleeves because they were meant for the summer, but I was afraid to buy half-sleeves because they didn’t have any available to try on so I wasn’t sure if the sleeves were really long enough. Also, I want shells that I can wear year round.
The other maaleh (maybe most important) is that the necklines are much higher then my US shells.
I also love the motto that is written on their bags: ??????? ??? ???? ?????? (Tznius is always in style).