ZD’s is right. Artscroll mostly does big projects with big sponsors. When they do put out a regular book, it is either from a big name person who is more likely to sell big, or from those who can bring in their own sponsors. The traditional model of publishing company does not really exist these days. There are many publishing companies out there, but the way they work, is the author has to come up with all the money to print/distribute etc the book, plus the company takes a fee for the service. The author then gets a % of each book sold, and hopes to come out even, which will only happen if the book goes into a second printing. Or he can look for sponsors for the book. Depending on the quality of the book, it is harbatzas Torah, not wasting money on a vanity book.
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