Kudos to the webmasters for giving out free advertorials to Klall organizations, that cannot always afford to purchase online advertising space for worthy causes, but are desperate to get their important messages out to the public.
I don’t think they’re giving free advertisements, I think they’re just not labeling the ads properly. On the old site they used to clearly write “COMMUNICATED CONTENT” but they don’t do that anymore.
It’s both annoying and dishonest to post a paid advertisement as a news story. (I don’t think the developers/editors do it on purpose, I’m just pointing out that it comes across this way)