When there was major gas shortages by Superstorm Sandy until the city came out strongly against it many gas stations raised their prices significantly. This meant that people only took 3/4 gallons to save money, which meant more people were able to get gas. When the city was enforcing price gauging laws people started filling up their tanks which meant most stations supplies were wiped out within several hours. I think increasing prices when there is an actual supply shortage encourages people to ration which ends up helping everyone.
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