Mystery solved, thanks to Google.
“The phone rang one day and I was asked by one of Uncle Moishy’s sons to create a new cartoon mascot character of Uncle Moishy. ”
From there on it was taken over by a ‘Marketing Company’ so basically it is the same singer (with a white beard) we all know and loved, with some over-the-top rebranding. “New” refers to his new CD and his new Avatar.