Oceanview: All it takes is “one word” to print kefira. And if it isn’t actual kefira it still only takes one word or a few words to print halachicly and/or hashkafically destructive content. So, yes, unless a big Talmid Chochom is approving every word then people need to regard anything printed in the paper as being potentially wrong from a halachic and hashkafic view.
That’s just about the articles. The same point applies to the advertisements as well.