It wasn’t a dig at all.
You could have chosen better wording than that if it wasn’t a dig, but okay.
I think a lot of these smaller issues that people bring up are really illustrations of a bigger problem, that avodas Hashem is overwhelmingly directed at (or through, if you prefer) the Rebbe, and he seems to be mentioned a lot more than the RBS’O.
So let’s say it’s fine to say let’s bring nachas to the Rebbe. What about bringing nachas to the RBS’O? Let’s say it’s okay to talk about fulfilling the Rebbe’s ratzon (or whatever the precise lashon). Where’s the focus on fulfilling Hashem’s ratzon?
All of the smaller issues people have, such as the use of pictures of the Rebbe in a way not seen anywhere else, the talking to the Rebbe, etc., perhaps can be explained away, each on its own, as acceptable. The overall picture, at least from an outsider’s perspective, emerges, however as a chassidus which has its focus on the Rebbe to to a obsessive, unhealthy, dangerous degree completely unparalleled in any other group, even other chassidim who ardently revere their Rebbes.