Many girls have smartphones and constantly see the super awesome glorious lifestyle of everyone else. This causes a normal reaction of wanting the same for themselves and whereas in the past even though it was normal for a girl to want to live pampered, now a larger number of otherwise good people have gotten sucked into materialistic dreams. As a result, these girls’ friends, that aren’t really constantly shown off to, end up being around a much higher standard and the norm changes.
So they want a rich guy.
Just a theory