Anyone who is questioning why sponsored siddurim are not cheaper or free is missing the point why Artscroll makes them. It is a business. It is there to make money. It is not like projects which they know will lose money (like a translation of the Yerushalmi) which are done to be marbitz torah. The real question is on the people who give money to get their name or the name of a departed relative on a siddur. Don’t they realize they are just giving money to the pockets of the owners? Not that there is anything wrong with that. It is much better than blowing money on a fancy car or wedding. It also makes you wonder about people who donate money to projects put out by the Chofetz Chaim Heritage Foundation. They collect donations for each page and then sell it for full price.
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