Trust is a big factor when it comes to people’s health, so people turn to brand names since their name recognition often inspires more trust, rightly or wrongly. Even those people who routinely buy the generic/store brand for other items, when it comes to health, they want the best and are afraid that saving money will ultimately compromise their health. It’s the same reasoning behind why people insist on going to THE top doctor for medical procedures (and will pay out of pocket or fund-raise, because their insurance doesn’t cover that Dr), when often enough, the procedure is simple and any good doctor with reasonable experience can handle it just as well as the top Dr.
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