slominer, do you know it costs HALF of what Zenni charges to MAKE glasses?
80 percent of the glasses companies in the USA are owned by one company, Luxottica (do a google on them). They also own most of the biggest chain glasses stores and the glasses insurance. In short they have a monopoly on glasses, and even if a new company wants to sell cheaper prices, they also own the stores so they won’t allow them in their stores and the new company won’t make money. Then they buy them out.
In Israel they are cheaper than the USA, but again, I can tell my local glasses shop has the same frames as Zenni, stuff from ebay that costs 5-20 dollars a frame. But they charge 200-800 shekels. Why? Because they know they can.
Do you know how much it costs to make an iphone? 50 dollars? Maybe? They sell at 600 though.