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I be guess the question is why a company that produces techeilis feels the need to reach out to all of us, rather then allowing us to simply follow the guidance and the behavior of Gedolei Yisroel and rabbonim. I understand they want to increase their bottom line, and I understand that it is theoretically possible that they found techeilis, however Chazal tell us it was nignaz and until the poskim wear it themselves (there is only a minority that do), I will not change and pass down a mesorah to make my children put an unproven dye on their tzitzis. Feels like this company wants to increase their bottom line, did not succeed with the poskim, and is now reaching out to us.