Think they may have to copy the secular/legal approach, such as how the American courts distinguish subjects. In other words, maybe the OU should stick to products, and not marketing and business plans. Because, there are a lot of good responses here on the repercussions if they start going beyond the products. Otherwise, there’s a slippery slope of where the certification stops. Employee pay of the company? $15/hour wage?
Secondly, giving everything a really really really stupid name is the new trend. It’s starting to get difficult to figure out what these one syllable products are even for.