OU is not required to CERTIFY everyone but if a company calls them for an inspection and they decline without a reason this would create a similar public reaction than the bakers who did not bake the cake.
The cake bakers had it harder and made sense to refusing because they needed to bake a cake for the toeiva event , this is merely a brand with a word that could have a double meaning and a rainbow not a wedding.
Perhaps same issue would be with fake bacon.
In Halacha some things ( like chilul shbs for a non Jewish
chole ) I believe are Allowed bcs of darchei shalom
If we have an obligation to be mechalel shbs bcs if darchei shalom we I believe certainty there is reasoning we shouldn’t make huge statements that don’t stop anyone from toeiva ( ice cream eating ) . I’m sure the OU did not decide this without some thinking done first.
There is also a bottle of wine with a heksher that has as a name unorthodox:)
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