Gadol – WHenn a yid does a mitzvah assay, he get a reward (s’char), when a Yid commits a lo saasay, he gets punished.
Helping yidden do mitzos assay only earns them rewards. If they didn’t do the assay, what’s the downside? They would get the s’char!
The real accomplishment is to prevent yidden from committing lo saasay, which is like rebelling against HKBH. That would accomplish so much more – saving yidden from sinning! Preventing onesh of Gehenim!
Imagine a mtzvamobile stopping yidden from eating treif! Stopping chilul shabbos! THAT would be FANTASTIC!
I like Chabad and they do wonderful things, but they could use some finetuning. I would be happy to offer my guidance which they sorely need.