Come to think of it, Joseph specifically said “Shomer Torah U’Mitzvos”, so that precludes a thief or crook. By definition therefore the problem would be either the result of a misunderstanding (You expected a higher-quality item,) an innocent mistake (you received the wrong item), or something beyond his control (it arrived damaged.)
Even before you consider the Torah Halacha, why would you want to punish even a non-Jewish seller forever by posing a bad review (any less than ALL STARS is considered bad) for an innocent mistake? Especially if they ultimately give you refund!