Reply To: Is Aish too Zionistic to be Effective?

I don’t know what all you guys call a success, but in chabad every Mitzvah is a success. Evey mitzvah bring kedusha upon the person no matter his level in Yiddishkiet. Obviously the ultimate is they should become frum, but the goal is to do as much mitzahs has possible.
It’s not Zionism, anti-zionism, Israel, or all the other mishigasim that convince/gets the person to come more affiliated, it’s straight from the neshoma, every mitzvah that you do reveals more of the natural desire every single jew has for Hashem (whether frum or not).
By default every single Jew would be doing all 613 mitzvos it’s just that his neshoma is covered up by dirt. The more you reveal the neshoma the more the more dirt falls off and being able to do more mitzvos and come closer to Hashem.