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Because the FCC is largely a paper tiger. For years stations get warned and if they wait long enough they can go back on the air and not get bothered for awhile longer. There is a new law the PIRATE act which increases fines and tries to pare down some of the bureaucratic red tapes that makes it hard to take the pirates off the air. But there is no extra money in the Act to enable more enforcement and there has long been a statute on the books that allows fines to be redu
ced to ability to pay. As for the station operators, many of them have a strong need to serve their community, be it Jewish, Haitian, Jamaican etc. and there’s probably a profit involved too from selling ads, although I don’t think a whole lot of money comes in that way. Mostly, it seems to be a labor of love.