“fluff” (popular books) almost always have a bigger audience than “scholarly” books. Very few women and children, and frankly most men though many won’t admit it, have the language skills to read a serious sefer. We should say “Baruch ha-Shem” in looking at the large market for “fluff”, since it means that Jewish customers are preferring Jewish “fluff” (children’s book, popular literature, translations, books that dumb down sefarim so more people can understand) rather than buying the “fluff” produced by the goyim.
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