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Kiruv is for everyone. You don’t necessarily need to be looking for people to be mekarev. By living al kiddush Hashem every moment, you never know what you can accomplish.
My mother a”h was a teacher in public school. People used to ask her annoying questions about being Jewish (mostly goyim) all the time, and she would never lose her patience and always answered anything they asked.
Once, a frum lady introduced herself and asked if she remembered her. She did not. She said that she used to be her coworker, and that her answering her questions inspired her to become a baalas teshuva. Now she has a frum family because of some seemingly innocuous questions and answers.