RebE > lesson in marketing where good merchandise only needs description but not much convincing.
I agree. The answer is: make you sure your product is better and then there is no yetzer to lie. Still, we need to realize, how hard it is, especially online: users see pictures only, do not know who you are, they make superficial decisions, and fake stuff matters … Maybe we do need “ethical kashrus” agency that can verify these.
One schochet told R Salanter that he is tired of responsibility for so many mitzvos (and possible aveiros) and will go into business. R Salanter was aghast “do you realize how many more aveiros you can do in business!?”