“…you can not tell the difference in a blind study..”
Well, actually you can.
In a recent blind taste test conducted by a reasonably well known food magazine, eight (non-shamurah) kosher-for-pesach nationally market matzoh varieties were evaluated for taste. Listed from highest to lowest score achieved, they were: Yehuda Whole Wheat Matzos, Streit’s Matzos, Yehuda Matzos, Streit’s Whole Wheat Matzos, Manischewitz Matzos, Manischewitz Whole Wheat Matzos, Osem Whole Wheat Matzos, Osem Matzos.
In the blind taste test, judges compared the flavor, consistency, and appearance of eight types of matzohs (four plain and four whole wheat). All were sampled without spreads or added flavors. There were distinct differences according to the judges. The best overall winner, the Yehuda Whole Wheat Matzo was the unanimous choice by all the judges. Everything from the prominent rectangular holes to its popcorn-like smell won tasters over. “Not only is this one perfectly toasted, but it’s slightly sweet, and quite substantial” it was noted.
At the other end of the spectrum by a large margin were the were the plain Osem Matzos which lived up to the characterization of “bread of affliction”. Everything from the paint-like smell to the unidentifiable aftertaste made eating this variety unpleasant.i