Gadol, who gives as much as they are required to? If someone can give 2 million, and only gives one million, then they are falling short despite having their name everywhere as a “platinum donor” or whatever they’re called.
When someone uses this world not as a means to an end, i.e. to be comfortable in order to learn and serve Hashem better, then it’s just taavah which isn’t free… it comes at the expense of zchusim.