Rocky: It is a Halachic obligation to give tzedaka to a person so that he can live the life he’s accustomed to. A rich man who lost his fortune must be given enough tzedaka so that he can once again live in the wealthy style he is accustomed to. In Eretz Yisroel, since they’re accustomed to giving a Chasan an apartment, it is obligatory to give them tzedaka so that they can do so.
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