Avira- that can answer one thing. How about our Avodas Hashem creating Nachas ruach to Hashem. Chassidus explains that Hashems bechira in us (comes up in tekias shofar maamarim a lot) reaches Atzmus. How could it be? If Lo Shanisi?
This affects us practically too. Are we serving Hashem selfishly (what will we get?) or selflessly (for what Hashem wants)?