the bris thing was directed by The Rebbe. [CS]
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There you are. The personality and picture ‘deification’ WAS directed by their rebbe.
Not by any of the previous rebbes .
Not by any of the other habad dynasties – kapust liadi etc .
Not by the Malachim .
Not by the Rashag , had he not capitulated , and had he continued with his leadership as his mother in law , the rabbanit Shneerson [the wife of the Rayats] wanted him to .
.
All the others did not have any messianic aspirations .
That is the difference .
.
As simple as can be .
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