CS you make out as if it is easy to do something lesheim Shomayim once you become aware of it.
There are very few people – and it is unlikely that any of them spend time in the CR – who do things solely for the sake of Hashem. It’s very nice that people realize that they can make a dirah for Hashem, so to speak, and it may indeed change their mindset, but to assume that that is takke the reason they are doing it, and that they no longer have personal motives, is unreal.
Kol ma’asecha yihyu lesheim Shomayim, is the finish line, not the starting line.