Emunas > Chabad does NOT have a monopoly on Kiruv,
First, they, rightly, are not using this a little snobby word. But true, historically, many Rabonim interacted with less observant, say, R Salanter.. But in last couple of generations, nobody was paying much attention to hilonim, reformim, rusim… jut trying to protect themselves from bad influences. Some now have organizations that do this, and this is great, but most people are not involved. Like in ~ 1990, in many shuls, there were collections for EY and lots of people helped ( I tracked down one of my relatives through a wedding announcement that listed donations for EY ..).
Do mispalelim nowadays put $ into a designated pushka for “kiruv”? I did not see that.