the expression pops up in indices and descriptions provided by editors, who assimilated in part into general community and lost sensitivity.
My point is that using the term “kiruv rechokim” is not any assimilation. It depends on context.
The publishers of the Rebbe’s seforim in Kehos can hardly be classified as assimilators.
I showed how even the Rebbe used it in a certain context.
Nuance is very important here. No one said the term is ossur, it is just disliked in certain contexts.