I have personally been experiencing a form of this as well.
About ten months ago, I began writing a Sefer Torah. Along the way, people have been asking me if they can dedicate a letter or word or whatnot for various reasons*. I have always felt very strange about the idea of taking other people’s money for things like this.
Sometimes, I’ll honor the request and tell them, “Sure, I’ll write the letter/word for you for <fill in the reason here>, and do so. But I have never accepted money for it, and I have no plans to change that policy.
The Wolf
* No, they’re not asking to purchase a letter. I’m not really in favor of doing that either, but no one’s asked, so the issue hasn’t come up.