This has been debated nearly every year whether here in the CR or in letters submitted to the news sites. What comes out is that one shouldn’t take his mind off of aveilus. Yes, you can learn about the churban in the Gemara, read eicha, etc. Not everyone can do that the whole day (especially women and children). Therefore, there are things that you can do in order to keep your mind on the aveilus-read holocaust books, watch appropriate movie and shiurim that relate to the churban, holocaust or any other tragedy in Klal Yisroel.
In some circles, they feel that it needs to be motivating and organizations invest time and money into doing these videos which motivate and inspire. Therefore they charge for their videos. In order to get people to watch it, they feel they have to put out a trailer so people will want to watch it.
It definitely used to be more simple-no charge for videos and many of them didn’t have trailers.
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