akuperma > if he sets it too low he will have more people wanting to rent than he can deal with, plus he may have too little revenue to stay in business
Furthermore, often if you price too low, you may get questionable renters who may stop paying or who will try to push for other payouts, such as costs of repairing things they break. If you charge more, you’ll get people who either/or earn more and are not able/interested in fighting for every penny.