It depends on how you present it…I love Disney World. Its a nice, relatively wholesome place to take your family. Disney movies generally have enjoyable plots and good, moral messages that are easy for kids to understand. They also tackle tough situations (like kids losing parents) that are easier dealt with through animals or other types of characters. Then, you bring those warm fuzzy feelings and create a place with nice rides and a happy atmosphere.
But, if you become obsessed with the false outside of Disney and teach your kids that its important to look happy, but not be happy (something that you can easily learn from a place with fake characters and facades covering everything), your kids will only hear a fake message.
Most situations are not black and white, rather what you make of them.