Labels are useless in the long run (and maybe in the short run too) because everyone has a different definition for each one. For example, heimish can mean chasidish, chasidish background litvish, nothing (meaning someone who wouldn’t wear a hat on Shabbos and possibly identify themselves to be yeshivish and not identify themselves with being modern, just some place in the middle) and lots of other things.
hope that was clear.