Shuvu, is a great organization to collect for. It was Rav Pam’s z”tl baby and has grown tremendously to assist thousands of Russian kids in E”Y. Shuvu has opened up many yeshivos in E”Y and when Russian parents allow their children to attend, they not only change their children’s lives by allowing them to be m’karev to yiddishkeit, they themselves learn from their children and come closer to Torah and Mitzvos as well. If that is not an incentive I don’t know what is.
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