There is no reason why Heimish stores can not be the most popular store around. Everything is about business sense. If you make your store the cleanest, most efficient, friendly, courteous, best service, best produce, best products, best choices, etc. Then you will be the one everyone runs to even if you are the most expensive. When I lived in BP and even Flatbush I ran to a very popular store on 18th Avenue because they always had the best of the best even though it was hard to park and I had other choices available. They had the nicest fruit and the freshest meats and bakery. One stop shopping was big pull.
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