im not like any rav or something but i think i have an answer for you. No one is born bad, everyone is born with potential to do good its all how you use it. billaam had great potential to be good yet he used it all in a negative way.I once learned that the reason eisav’s head was zoche to be buried in meoras hamachpaila was because he had great potential to be a tzadik-it was all in his head he knew torah, yet he used it all for bad. i imagine its the same with bilaam. Likewise its true that Moshe had good qualities-but he worked on the to become what he was, its not that he just had them. I hope this answers your question.
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