Look at from this perspective. There is our world and the outside world. The outside world is very tempting, it has always been tempting.
When they look at both worlds what do they see? It depends on their environment and personality. If they have a nice environment where they enjoy what they have, and have a good foundation, and are pretty happy, then they don’t care for what is outside. However, if their environment is not that pleasent, the outside looks more tempting.
What we need to do is give them a pleasent environment where they can enjoy learning and growing. And acknowledge effort so they continue it. Plus, we should be a good example to them of middos, wisdom, caring and emunah, so they can look up to us 🙂