I believe a strong campaign against Toeva and Toeva lifestyles is in order. If you live a Toevah lifestyle it is almost inevitable that actual Toeva will occur. If you live beyond your means somewhere down the line you will be forced into stealing.
A strong anti – Toevah campaign will restore our reputation for the highest integrity in financial matters.
With this restoration, presently non observant Jews will be impressed and will want to become Shabbos observant.