Mr 80:
You say “now if we would put it into a beautiful glass bottle
with a label extolling the history of the dedicated family that has been making it for many decades in the highlands of florida
and gave it a name like glenorangie
we could sell it for $60 a bottle.”
Well try making a range of 10,12,20,25 etc years. lets see then how many people will pay yor $60 per bottle!!
Lets not forget, anyone can take some juicy oranges and squeeze them into a bottle. With scotch, if are a little educated (ever been to scotland and visited a brewery where they manufacture this “liquid gold” – I have!!) in its origins and makings, depends on good quality water, mastering a skill in its production etc. Thats what makes it taste so good, making it worth it weight in gold.