No one tries to look like an American Girl Doll as I said earlier, the idea is to find one that looks like YOU! There is Rebecca the Jewish one, there are Indian dolls, black dolls, dolls with different color hair, eyes, skin, freckles, etc. There are babies, twins (the next step) and the regular dolls. The accessories and books are also age-wise and they tell you what is appropriate for different ages. The girl dolls don’t have boyfriends, they have girlfriends so they are a wholesome and quite “kosher” atmosphere. They are quality products and the company stands behind them. The kids really value them and take very good care of them.
The products they sell are returnable if they break so they will fix it or replace it, which has happened with the stroller. The accessories are not that more expensive than buying other similar products.