The problem is that the democratic nature of the Web means that whoever is loudest and most controversial, and has the most time on his hands, is the one who gets heard. Then, the media even pick up his ramblings as if they are authoritative information.
The other problem is that Google ranks its own Blogspot.com (Blogger) blogs way up in the rankings. I saw it myself a few years ago when my infamous satires of NK figures ended up one level below Wikipedia (another inaccurate source) in the Google results for the name of the letz I was lambasting. My most popular title was “(insert name of former NK activist) and the Magic Bedsheet,” an obvious parody with no authoritative information. It is still among the highest ranked results for that topic.
It may be time for askonim to hire someone who can blog properly and al pi halacha about Yiddishkeit and Yidden and drown out the nonsense. However, it would cost quite a bit to get the kind of SEO services needed to displace some of the “orthoskeptics” (grube yung) who have infested the Web with their ranting and reached the top of the charts.