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Unfortunately, because we live in challenging times, everybody is trying to make the most money they can. Everybody here has a point, i think the tzedaka’s claim that they were ‘small businesses’ might not pass tough muster, i think their heavy come on advertising saying,”this is an opportunity to support a tzedaka at no cost to you was deceptive”, it was at a cost,it was money the consumer could have spent on themselves,so it was just like they would take 25$ out of their pockets. On the other hand, the tzedakas were trying their best to maximize a program, and they spent effort, creativity, publicity, etc, to try to fundraise in a way that is painless to the public, which, considering their challenges in fundraising is certainly commendable. May Hashem help everybody have all they need b’ravchus and may we not sit in judgment on anybody else.