i recently heard in a shiur that it applies even to women re: looking at pritzus. the speaker was not saying that this is to prevent attraction and “being together” but rather just not looking at prusty stuff. the example given was magazine covers in pharmacies and groceries.
the speaker quoted someone (sorry dont remember) as saying that even a women who averts her eyes from pritzus creates a sha’as rachamim where she can say a tefillah right then.