Hi big deal.
Easy! Where was it said we were in the missionary business. We are not. But if someone even did want to be an “ambassador” for Judaism for public relations reasons, IF that was their motive, because they feel that is their thing, that is still not doing mission work.
Aside from that, I share your anti-TV view, but the fact remains, others are using it for Kiruv in a good way because TV is a big place to get the message across.
If there were no TVs in the world and people went out to do Kiruv in bars and pool halls to reach nonfrum Jews, I would applaud them for that.
Frankly, TV is a media force to be reckoned with and I have heard it said more than once that all the communication devices are here with a deeper meaning to them, Torah-wise, and to eventually communicate our halachos and culture when Moshiach comes.